»Starting a journey will always

open up new horizons.«

Having reached this point within my career where I would like to be surrounded by people, who not only share a vision, but also have a genuine commitment to upholding their company`s culture and values.

The passion for my work, especially in Sales & Marketing, has intensified over the last 12 years due to its complexity and diversity. Through globalization and digitalisation, the rule of the game has changed massively and signifies completely new opportunities, perspectives as well as challenges.

In my mind the key to success is how we together are able to personalise the service.

As an external consultant I will be your expert and partner delivering inspirational Sales Marketing solutions for projects of different scopes.

»Isabella has a proven track record of efficiency in delivering against targets. She is extremely versatile in her approach to tackling any project ensuring it is achieved effectively. Her high level of attention to detail is definitely worth a mention and she is an absolute pleasure to work with.«

Raziena Cajee, Director of Marketing & Communications at Jumeirah Zabeel Saray


As a Taiwan born German national I am fortunate to adapt the best qualities of both worlds, which are reflected in my work ethic. German efficiency, Asian business acumen and the understanding of the true essence of hospitality.

With over 12 years experience in leading senior Sales & Marketing positions, I am confident in interacting with people as well as working independently. I am self-motivated with a proactive attitude, even when working under pressure towards achieving tight deadlines. Thriving on new challenges, I have experience in Pre-Openings where I was acting as a key contact to each member of the Sales & Marketing force, including Head Office.

The foundation of my success are professionalism, passion and drive, devotion and dedication to the business as well as excellent knowledge about Sales & Marketing, which applies particularly to the hotel industry.

With extensive experience, clear perception and a strong identification with my profession I know how to convey this to the people with whom I work.

My future-orientated way of thinking, my search for new paths to explore and my instinct for recognizing potential future development trends are connected to my genuine enthusiasm and allegiance.

With my profession I have the great fortune to do exactly what I want to do with all my heart. I am passionate about my job, curious about the world, people and about the future. In fact this curiosity is one of my driving forces to better develop, evolve and enhance my skill set.

Anyone who assumes responsibility needs to have belief, passion and enthusiasm as inspirational forces.




Inspirational Sales & Marketing Solutions
Frankfurt, Germany

Independent Consultant – specialized
in Sales & Marketing

Jumeirah Frankfurt
Frankfurt, Germany
New Opening August 2011

Director of Sales & Marketing

Shangri-La Hotels & Resorts Vienna
Vienna, Austria
Pre-opening office

Director of Sales & Marketing

Schlosshotel Bühlerhöhe
Bühl, Germany
Leading Hotels of the World and Leading Spa

Director of Sales & Marketing

ArabellaStarwood Hotels & Resorts GmbH
Munich, Germany
Cluster Sales Southern Germany

Account Director Southern Germany

InterContinental Wien
Vienna, Austria

International Sales Manager MICE

Holiday Inn München-Süd
Munich, Germany

Head of Sales Department

Mövenpick Gastronomy Switzerland
Wörthersee, Austria
New opening January 2004

Head of Departments Motel, Shop
and Restaurant


Industry 4.0 will disrupt the way you`ll do business. This also affects the role and required skills of the Sales & Marketing leader.

Engaging with guests and customers shall be the main focus as the world evolves from the traditional methodology to digital means.

I am a big believer in being intuitive with guests and customers by delivering what they require without them asking through a storytelling approach to encourage engagement. These days it is not enough to just deliver the service which is expected but going the extra mile to go above and beyond by creating those everlasting impressions.

Along with being intuitive we have to personalise the experience, build relationships and get to know guest by creating that emotional engagement through every deliverable.

The Sales & Marketing Manager 4.0 needs to be a passionate network-building inspiring leader as Sales & Marketing ramps up to this virtue in the next decade. A new way of thinking and implementation of innovative solutions is vital in ensuring the advancement of your company.

The deep insight of an external expert is the key to success!




Owen Consulting offers a flexible service structure and client focused approach:

Strategic & Operative Sales Consultancy
Pre-Opening & Relaunch
Interim Sales Solutions
Brand Development
Brand Strategy
Sales HR Consulting
Executive Recruitment
Training & Coaching
Mystery Checks

»Isabella is a one of a kind professional in her field. Her in depth knowledge of Sales & Marketing management strategies combined with her ability to accurately understand the big picture when taking decisions is second to none. She is one of the rare people in the industry that can »speak« both Revenue Management as well as her Sales & Marketing professions. While Isabella is always focused on the strategic excellence, she never loses sight of the fines details on operational level and pushes herself and her team to deliver excellent results.

She is a great team player and it is a pleasure to work with her when you aim for excellence. I would highly recommend her and I am thankful for having had the pleasure to work with her.«

Georg-Friedrich Gerstenkamp, Director of Revenue Management at Jumeirah Frankfurt


Strategic & Operative Sales Consultancy
Extensive experience in Sales & Marketing
Local knowledge from a global perspective
Comprehensive Pre-opening and Opening experience
Innovative and creative tailor-made solutions
Flexible client-focused approach with personalized service
Comprehensive operational understanding
Inspirational Sales & Marketing solutions